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Episode 3: Lessons In Healthcare Innovation Pt. 2 - The Birth of Spira Care
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In the second episode of our "Lessons in Healthcare Innovation" series on Healthcare Champions, host Sam Meers continues the conversation with Jimmy Keown and Jason Spacek from BarkleyOKRP’s Healthcare Innovations team. This time, they delve into the critical friction points in healthcare that hinder innovation and how the innovation of Blue KC’s Spira Care was designed to address these challenges.
The discussion begins with Jason and Jimmy outlining the challenges with the healthcare industry's tendency to preserve the status quo. They explore how their team focused on the root problem of misaligned incentives between payers, providers, and patients, and how this insight shaped the creation of Spira Care.
Listeners will learn how whole-brand thinking and a focus on human insights over technology were key to developing Spira Care’s successful model. Follow along and discover the challenges faced, the strategic decisions made, and what makes these leaders hopeful for the future of healthcare.
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