TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)

How I Made it in Marketing

“Incorporate lessons from others' mistakes into your business strategy.”

I read this lesson in a recent podcast guest application and I thought, ‘well, that is actually a pretty good summary of what we do here on How I Made It In Marketing.’ You can tune in and learn from others’ mistakes so you don’t have to make them yourself.

And, of course, their triumphs as well. What fun would it be to only discuss the mistakes?

So I talked to the man behind that podcast guest application – AB Lieberman, CEO and Founder, Clicks Talent [https://www.clickstalent.com/] – to hear the lessons from his triumphs and mistakes, along with the stories behind those lessons.

Stories (with lessons) about what he made in marketing

• Act Fast
• Location matters
• A $300,000 Wake-Up Call: Why your accountant matters
• Incorporate lessons from others' mistakes into your business strategy
• The customer is always right and make sure they are always happy
• Look at the person, not at the product

Discussed in this episode

Get Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST
Copywriting: Every word matters in these marketing case studies from AAA, a consultant, and a real estate company [https://marketingsherpa.com/article/case-study/brand-direct-case-studies-AAA-word-marketing-examples]

Help, Don’t Hype: A guide to customer-first marketing [https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/]

Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) [https://www.marketingsherpa.com/article/interview/marketing-experimentation]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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