Disrupting the B2B Marketplace -- with TrustRadius's Vinay Bhagat

How to Win podcast with Peep Laja

Контент предоставлен Peep Laja. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Peep Laja или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

11M ago 25:45

MP3•Главная эпизода

This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to cater to both software vendors and buyers.

Key Points:

[00:02:30] - Inspiration behind your business model?
[00:03:15] - Tackling initial cold start problem?
[00:04:00] - Scaling outreach effectively?
[00:05:15] - Competitive landscape at inception?
[00:08:45] - Monetization through content syndication?

[00:10:00] - No initial go-to-market strategy?
[00:13:30] - Differentiation strategy in sales?
[00:14:15] - Building a differentiated audience?

[00:15:00] - Creating a buyer-centric platform?

[00:18:00] - Strategy for targeting large tech companies?

[00:18:45] - Focus on thought leadership and content?

[00:19:45] - Advice for B2B founders?
[00:20:15] - Balancing bootstrap with funding?

[00:24:30] - TrustRadius's keys to winning?

Mentioned:

Vinay Bhagat

TrustRadius.com
Vinay Bhagat's X

My Links:

88 эпизодов

#Entrepreneur #Business #Marketing #Peep Laja #SaaS #Agency #Entrepreneurship #B2B #Competitive