Episode 25: What is the 'Saas Buying River'?

Howdy Partners

Franz Schrepf leads strategic partnerships for SteamYard, Hopin, and Session.
He's an expert at hacking into the customer buying journey (aka 'SaaS buying river.') How do you get people to think about your brand at just the right time as they purchase different software? How do seamlessly allow them to then book a call with one of your sales reps? When is this a smart strategy? Could it apply to your company and partner team? Franz's explanations will allow you think strategically about the options available surrounding this topic.
Franz also discusses smart partner marketing, which means doing more than co-writing blog posts to announce integrations. He discusses different tools you can add to your toolbox as a marketer, and successes he's had applying different ones to particular situations.
How do you become an A+ partner marketer? You tune in to this episode ;) and take notes as Franz discusses the power of video recording of implementation, external documentation, well placed shout-outs in email campaigns, how to leverage events, and. so. much. more.