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How can Democrats use psychology to beat Trump in 2024?
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In this episode I’m talking to Dr Frank Mols about how psychology could help the Democratic party to beat the Republicans, likely to be led by Donald Trump, in the 2024 presidential election that many experts believe could be critical to the future of democracy in the USA.
We’ll look at the psychology behind Trump’s appeal to voters, who supports him and the messages he uses. We’ll ask how Democrats should campaign to voters in the lead up to the next election, with democracy under threat from Republicans and an electorate that is deeply divided, even on the basic facts of who won the 2020 election.
Frank is Senior Lecturer in Psychology at the University of Queensland in Australia. His research focusses on political psychology, including political leadership and voter attitudes.
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