How to Leverage Trends for Innovation

innovate ON purpose

In this conversation, Matt Mueller, an innovation strategist, discusses key consumer trends to watch for in 2025 and how to leverage trend assessments towards your innovation. Trends shared in this episode focus on plant-based, ethically sourced & natural products, and the convenience trend. He emphasizes the importance of understanding consumer behavior and market dynamics to drive innovation and strategy in the retail and CPG sectors.
Get Smart Trend Links:
1. Plant-Based - https://themindfulinnovator.com/get-smart-plant-based-trend/
2. Ethically Sourced & Natural Products - https://themindfulinnovator.com/get-smart-ethical-natural-trend/
3. Convenience - https://themindfulinnovator.com/convenience-get-smart-trend/
Chapters
00:00 Introduction to Consumer Trends for 2025
05:35 Framework for Trend Assessment
11:38 Consumer Behavior Insights on Plant-Based Products
15:25 Ethically Sourced and Natural Options
21:41 Convenience in Food Trends
Keywords: consumer trends, innovation strategy, plant-based, ethically sourced, convenience, market insights, consumer behavior, retail strategy, food industry, 2025
Thanks for checking out this episode of innovate ON purpose.
Learn more about Matt Mueller here:
1. Website: https://themindfulinnovator.com
2. LinkedIn: https://www.linkedin.com/in/mattmuellerinnovation/
3. Facebook: https://www.facebook.com/Matthew.F.Mueller/
4. Instagram: https://www.instagram.com/mattmuellerinnovation/
5: Twitter: https://twitter.com/MattMuellerInv8
6. TikTok: https://www.tiktok.com/@mattmuellerinnovation