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74. Aligning the Digital & Agile Journeys with Business Objectives - Ilaria Iurilli, Ingka Centres
Manage episode 312186522 series 2426803
Контент предоставлен Innovation Roundtable. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Innovation Roundtable или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Ilaria Iurilli, Global Digital Product Manager at Ingka Centres, explains how her team works on developing digital products for IKEA customers, highlighting how digital should amplify their experience rather than being an experience itself. She also explains the importance of how the connection to the company’s KPIs and business objective is a key criterion, both for selecting and adopting new technologies and for collecting customer data ethically. Finally, she explains how teams can work in both agile and linear ways, and how managing cultural changes, infusing a digital mindset across the whole organization, and ensuring alignment with business objectives are pivotal factors in the digital transformation journey.
This episode was recorded at the Innovation Roundtable workshop hosted by Copenhagen Airports in September 2021.
Visit InnovationRoundtable.online to watch this interview and hundreds of other presentations.
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Manage episode 312186522 series 2426803
Контент предоставлен Innovation Roundtable. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Innovation Roundtable или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Ilaria Iurilli, Global Digital Product Manager at Ingka Centres, explains how her team works on developing digital products for IKEA customers, highlighting how digital should amplify their experience rather than being an experience itself. She also explains the importance of how the connection to the company’s KPIs and business objective is a key criterion, both for selecting and adopting new technologies and for collecting customer data ethically. Finally, she explains how teams can work in both agile and linear ways, and how managing cultural changes, infusing a digital mindset across the whole organization, and ensuring alignment with business objectives are pivotal factors in the digital transformation journey.
This episode was recorded at the Innovation Roundtable workshop hosted by Copenhagen Airports in September 2021.
Visit InnovationRoundtable.online to watch this interview and hundreds of other presentations.
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