Unlocking the Power of Data with Acxiom

IT Visionaries

On this episode, Janet Cinfio, Chief Information Officer of Acxiom, discusses the company's role in marketing intelligence and data management, the importance of balancing privacy with personalized marketing experiences, the need for responsible innovation in technology, and the significance of encouraging diversity in STEM careers.

Key Insights:

• Personalization in marketing is crucial for consumer engagement.
• Brands are closer to understanding consumer preferences without identification.
• How Acxiom employs machine learning for data preparation and real-time insights.
• Privacy by design is integral to Acxiom's solutions.
• Diversity in STEM is essential for innovation and growth.
• Investing in young people's interest in STEM is vital for the future.
• Collaboration between technology and business strategy is key.

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