#13 - Influencing Healthcare with Dr. Adam Goodcoff | Kars & Koaching

Kars & Koaching with Dr. K

In the thirteenth episode of Kars & Koaching with Dr. K, we welcome Dr. Adam Goodcoff, an emergency medicine physician and the visionary Founder and CEO of MedFluencers, the first and largest healthcare provider influencer marketing agency. Dr. Goodcoff has made a significant impact in the digital healthcare space, amassing over 800 million views across social media and gaining over 2 million followers on various platforms.

Rising to prominence during the 2019 pandemic, Dr. Goodcoff has become a respected healthcare content creator, featured in Beckers Hospital Review's Top 8 Doctors to Follow on Social Media and Medical Marketing and Media's Top 10 Doctors on Social Media. Most recently, he was named in MM+M's 2024 40 Under 40 list. His work focuses on helping healthcare creators perfect their messages on social media while connecting industry leaders to influencers in compliant campaigns to communicate the latest advancements in healthcare technology and services.

In 2022, Dr. Goodcoff was invited to the White House to participate in the Clinical Leaders in Social Media roundtable at the Office of Public Engagement. He has since attended events with both the President and Vice President of the United States. Dr. Goodcoff is also the former Digital Director at the Association for Healthcare Social Media and is well-published on the utility of social media in healthcare.

In this episode, Dr. K and Dr. Goodcoff delve into the evolving role of social media in healthcare, discussing the journey of MedFluencers and the importance of effective digital communication. They explore the challenges and opportunities of being a healthcare influencer, the impact of social media on public health, and the future of digital healthcare marketing.

Listeners will gain valuable insights into the intersection of healthcare and social media, learning how digital platforms can be leveraged to educate, inspire, and connect with a global audience. Dr. Goodcoff's story is a testament to the power of innovation and the importance of adapting to new communication methods in the healthcare industry.

Tune in to Kars & Koaching with Dr. K for an inspiring and informative conversation with Dr. Adam Goodcoff, and discover the transformative potential of social media in healthcare.

For more information on Dr. K and upcoming episodes, subscribe to Kars & Koaching with Dr. K on your favorite podcast platform to stay updated on our latest discussions on car culture, personal growth, and professional development.

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