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Loyalty Live: Bounteous’ Ellen Green on Partnerships, Gamification, and Emotional Loyalty in 2025
Manage episode 463835266 series 3272525
Brands are constantly exploring innovative ways to engage their audiences and stand out in a crowded marketplace. From leveraging partnerships to gamifying experiences, the loyalty strategies shaping 2025 are redefining how brands connect with their customers on a deeper, more meaningful level.
In this edition of Loyalty Live, Loyalty360 speaks with Ellen Green, Vice President of Loyalty Strategy at Bounteous Trends. Ellen shares insights into the industries driving loyalty program innovation, the rise of gamification, and the importance of emotional loyalty in creating lasting connections. She also discusses the challenges brands face in adopting new technologies and how they can ensure a balanced approach that delivers measurable value.
Разделы
1. Loyalty Live: Bounteous’ Ellen Green on Partnerships, Gamification, and Emotional Loyalty in 2025 (00:00:00)
2. Key Trends in Customer Loyalty (00:00:04)
3. Building Emotional Loyalty Through Differentiation (00:07:13)
420 эпизодов
Manage episode 463835266 series 3272525
Brands are constantly exploring innovative ways to engage their audiences and stand out in a crowded marketplace. From leveraging partnerships to gamifying experiences, the loyalty strategies shaping 2025 are redefining how brands connect with their customers on a deeper, more meaningful level.
In this edition of Loyalty Live, Loyalty360 speaks with Ellen Green, Vice President of Loyalty Strategy at Bounteous Trends. Ellen shares insights into the industries driving loyalty program innovation, the rise of gamification, and the importance of emotional loyalty in creating lasting connections. She also discusses the challenges brands face in adopting new technologies and how they can ensure a balanced approach that delivers measurable value.
Разделы
1. Loyalty Live: Bounteous’ Ellen Green on Partnerships, Gamification, and Emotional Loyalty in 2025 (00:00:00)
2. Key Trends in Customer Loyalty (00:00:04)
3. Building Emotional Loyalty Through Differentiation (00:07:13)
420 эпизодов
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