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Loyalty360 Loyalty Live | Jill Moser, Mastercard
Manage episode 399636816 series 3272525
Mark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, and why offering customers choice is imperative to remain competitive in the loyalty space.
Разделы
1. Loyalty360 Loyalty Live | Jill Moser, Mastercard (00:00:00)
2. Intro (00:00:04)
3. Can you tell us a little bit more about your role with MasterCard and provide an overview of how MasterCard works (00:00:47)
4. What do you see as opportunities for AI? (00:02:59)
5. How do brands better align data science with strategy and execution? (00:05:12)
6. How does data build better relationships for brands? (00:07:26)
7. What trends are you seeing from your clients? (00:08:39)
8. What new trends have you seen that are top of mind for the brands that you're working with in 2023? (00:11:36)
9. How do you get new technologies to work within an existing loyalty program? (00:13:24)
10. What are one or two challenges you see that are confronting brands most frequently? (00:15:08)
11. Quick-Fire Questions (00:17:17)
12. Outro (00:18:51)
405 эпизодов
Manage episode 399636816 series 3272525
Mark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, and why offering customers choice is imperative to remain competitive in the loyalty space.
Разделы
1. Loyalty360 Loyalty Live | Jill Moser, Mastercard (00:00:00)
2. Intro (00:00:04)
3. Can you tell us a little bit more about your role with MasterCard and provide an overview of how MasterCard works (00:00:47)
4. What do you see as opportunities for AI? (00:02:59)
5. How do brands better align data science with strategy and execution? (00:05:12)
6. How does data build better relationships for brands? (00:07:26)
7. What trends are you seeing from your clients? (00:08:39)
8. What new trends have you seen that are top of mind for the brands that you're working with in 2023? (00:11:36)
9. How do you get new technologies to work within an existing loyalty program? (00:13:24)
10. What are one or two challenges you see that are confronting brands most frequently? (00:15:08)
11. Quick-Fire Questions (00:17:17)
12. Outro (00:18:51)
405 эпизодов
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