The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

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The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes allowing Coke Zero Sugar to “speak for itself” to engage consumers through visual and auditory experiences. Partnerships with social media influencers and leveraging platforms like TikTok are additional components in the global icon’s efforts to increase brand love and attract the next generation of Coca-Cola fans.
In this podcast, Mark Johnson, CEO of Loyalty360, spoke with Oana Vlad, Senior Director of Global Strategy for The Coca-Cola Company, about the brand’s global initiative — the ‘Best Coke Ever?’ debate, leveraging AI as a vehicle to create unique consumer experiences, and measuring success in a campaign with many components.

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