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Live from Sales HQ with Bryan Coble
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Summary
Bryan Coble, guest on Episode #8 of Live from Sales HQ, shares insights from his extensive sales career. He emphasizes the importance of effective meetings, coaching over managing, and the value of hands-on sales experience. Bryan’s journey from door-to-door sales to fractional VP of sales offers valuable lessons for sales professionals.
5 Key Takeaways
- Effective Meetings Drive Sales Success
- Meetings should be well-prepared with a clear agenda.
- Ensure each meeting has a stated outcome and next steps.
- Quality of meetings often outweighs the quantity.
- Coaching Over Managing
- Focused coaching sessions can significantly increase win rates.
- Coaching should address specific areas for improvement identified collaboratively.
- Regular, structured coaching fosters personal and professional growth.
- Building a Sales Career
- Many successful sales professionals start in different fields.
- Early hands-on experience, even in non-sales roles, can be invaluable.
- Networking and referrals often lead to the best opportunities.
- Importance of Adaptability
- Working across different industries, such as tech startups and traditional businesses, can broaden sales skills.
- Adaptability is crucial as market conditions, like the tech economy, fluctuate.
- Sales techniques need to evolve with industry trends and technological advancements.
- Personal Development in Sales
- Investing in personal development, such as hiring a coach or taking personality assessments, is beneficial.
- Continuous learning and self-awareness are critical for long-term success.
- Specialized training and executive coaching can help overcome specific challenges and improve performance.
Key Quotes
- "Sales is a numbers game, but it's also a people game."
- "Coaching isn't just about managing; it's about developing and driving value for your team."
- "Meetings are gold. They are where win rates happen."
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