Communicate the Value of Your Expertise with the 3 Word Rebellion

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!”

I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you.

The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make whatever the challenge is seem so simple and easy to solve.

Then an expert looks at it and thinks, “Wow. Yeah. That's not how that works. It's not that simple. It's more nuanced.”

As an expert, you look at those kinds of marketing messages and think, “is this what I really need to say to get people to want to work with me? I just can't say that. It's not right”.

And you're right. That instinct is the correct one.

Your honesty, your integrity is exactly why we need to get your work in front of people. So it's time. It's time to stage a rebellion with your expertise, and I'm going to give you 3 big reasons why.

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Full show notes and transcript are here.