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Контент предоставлен Michelle Mazur and Dr. Michelle Mazur. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Michelle Mazur and Dr. Michelle Mazur или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Marketing Reality Check: The “Underpants Gnome Strategy”
Manage episode 388977711 series 1303896
Контент предоставлен Michelle Mazur and Dr. Michelle Mazur. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Michelle Mazur and Dr. Michelle Mazur или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism.
You see, the gnomes have a plan:
Step 1, Steal underpants Step 2, I don't know??? Step 3, Profit!
The way marketing is taught often uses the exact same strategy as the underpants gnomes, and it could be the reason why your marketing isn't as effective in bringing you more clients and booking more business.
In this episode you'll hear:
The analogy of the underpants gnomes stealing underpants as a marketing strategy
Product market fit and its significance in marketing
The importance of the foundation of messaging
430 эпизодов
Marketing Reality Check: The “Underpants Gnome Strategy”
Make Marketing Suck Less for Expertise-Driven Solo Businesses
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Manage episode 388977711 series 1303896
Контент предоставлен Michelle Mazur and Dr. Michelle Mazur. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Michelle Mazur and Dr. Michelle Mazur или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism.
You see, the gnomes have a plan:
Step 1, Steal underpants Step 2, I don't know??? Step 3, Profit!
The way marketing is taught often uses the exact same strategy as the underpants gnomes, and it could be the reason why your marketing isn't as effective in bringing you more clients and booking more business.
In this episode you'll hear:
The analogy of the underpants gnomes stealing underpants as a marketing strategy
Product market fit and its significance in marketing
The importance of the foundation of messaging
430 эпизодов
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Похожие на Make Marketing Suck Less for Expertise-Driven Solo Businesses
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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