Why Most Marketing Advice Is Sucks For Your Business

Make Marketing Suck Less for Expertise-Driven Solo Businesses

What if I told you that 95% of marketing advice out there wasn't for people like you?

If you're following this advice or beating yourself up for not following it, you're wasting time, energy, and resources doing more marketing that doesn't lead to results.

You're unintentionally making your marketing suck more, not less. So how do you know if you're following the right guidance?

Buckle up, because this episode will shift how you think about marketing.

In this episode, you'll hear:

• How much of the commonly available marketing advice doesn't work for solo business owners or those not primarily creators
• The distinctions between being a creator and a business owner and how these identities affect marketing strategies
• How creators need a large audience to monetize their content, whereas business owners need a smaller, targeted audience.

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Full show notes and transcript are here.