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EP 116 | Niching your agency: a discussion about following your passion (and entering the short-term rental market) with Steph Weber
Manage episode 380806630 series 2953076
Контент предоставлен Lauren Loreto & Aurrie Hicks, Lauren Loreto, and Aurrie Hicks. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lauren Loreto & Aurrie Hicks, Lauren Loreto, and Aurrie Hicks или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co to discuss their experiences and strategies in the Airbnb industry. They highlight the importance of branding, design, and marketing in attracting bookings and creating unique guest experiences. They also discuss the challenges of the saturated market and the need for hosts to understand the market before investing. Steph shares her transition from being an influencer to starting her own branding and marketing consulting agency and her recent shift into serving (and running a business in)the short-term rental industry. Steph also discusses their co-hosting business and the challenges of property management.
Find Steph & The Weber Co online:
Find Lauren online:
- Follow us on Instagram: @brandgoodtime @shesbusyaf
- Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
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