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020: Pain of Disconnect: Simplify Your Marketing and Reduce Refunds in Your Membership Site
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Manage episode 154640532 series 1129351
Today’s Sponsor: WP Notepad
CONVENTIONAL LOGIC
– big box of crap: they’ll never be able to download or use it all
– drip content: barely give them anything so that they’ll never cancel
– give them something new per month so they’ll stick around for that “one” thing
ACTUAL SOLUTION
– give them a reason to keep logging in (i.e. videos play directly on the site instead of downloading)
– WP Notepad: note taking area, checklists
– software: occasionally add new features (i.e. Backup Creator and Google Drive), or Feedback Patrol in Dropship CEO
RULES TO LIVE BY
– sell what you sell: avoid upsell, sell one solution to a problem (this makes it easier to explain anyway)
– you can’t fight the refund or chargeback period: offer a money back guarantee, and position this as: if it doesn’t do X, get your money back
– make it so they won’t quit: surprise bonus, coaching call, deliver what they asked for
LATER
Membership Site Tracking
How to Manage All Your WordPress Membership Sites
How to Setup a Membership Site in One Hour or Less
24 эпизодов
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on June 06, 2023 09:13 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 154640532 series 1129351
Today’s Sponsor: WP Notepad
CONVENTIONAL LOGIC
– big box of crap: they’ll never be able to download or use it all
– drip content: barely give them anything so that they’ll never cancel
– give them something new per month so they’ll stick around for that “one” thing
ACTUAL SOLUTION
– give them a reason to keep logging in (i.e. videos play directly on the site instead of downloading)
– WP Notepad: note taking area, checklists
– software: occasionally add new features (i.e. Backup Creator and Google Drive), or Feedback Patrol in Dropship CEO
RULES TO LIVE BY
– sell what you sell: avoid upsell, sell one solution to a problem (this makes it easier to explain anyway)
– you can’t fight the refund or chargeback period: offer a money back guarantee, and position this as: if it doesn’t do X, get your money back
– make it so they won’t quit: surprise bonus, coaching call, deliver what they asked for
LATER
Membership Site Tracking
How to Manage All Your WordPress Membership Sites
How to Setup a Membership Site in One Hour or Less
24 эпизодов
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