Alex Orr, Founder of JAGO / Functional Adventure Clothing

Menswear Style Podcast

JAGO is a menswear brand creating versatile, functional and timelessly styled products to be worn everyday and beyond - worn For Life's Adventure. The brand embraces adventure in its broadest sense - far beyond outdoor adventure only - living for variety and spontaneity. They believe their versatile approach to style and function is particularly well suited to the flexible work-play lifestyle so many of us now live in this post-Covid world. In a world of too much complexity and too much consumption, and in an industry suffering from an over-specialism gear fad, never has there been a more appropriate time to have fewer, better, longer lasting, more sustainable products.
In this episode of the MenswearStyle Podcast we interview Alex Orr, Founder of JAGO about the founding story and purpose of his outdoor clothing brand. Our host Peter Brooker and Alex talk about upstart funding, working with Bear Grylls, relaunching the brand after the Covid-19 pandemic, the new Totum Cotton Gilet made with British Millerain fabric, and the 'A Life of Adventure' hardback book.
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