))
Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus
Manage episode 261045681 series 2582807
Контент предоставлен Metigy. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Metigy или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
What you will learn in this episode
- Why you need to keep the customer at the heart of everything you do
- Why you don’t need big budgets to run a successful marketing campaign
- Why it’s important to engage with your audience in a way that is natural and native
- How to transition from offline to online marketing
- How to build a community
- How to get started creating a content hub for your business
- What it’s like working in a business with your wife or husband
- Nassie’s time management tips when working on multiple projects
- How Nassie optimized the Optus SMB marketing funnel to increase the number of conversions
- Why you need to know what success looks like
- Why you shouldn’t test for the sake of testing
- Why you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)
- How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customers
- Tools that will help you automate your marketing
- Why content marketing is like compound interest
Resources mentioned in this episode
Yes Business Content Community - Optus
Pardot | Powerful B2B Marketing Automation by Salesforce
ADMA: Association for Data-driven Marketing and Advertising
Brené Brown: The power of vulnerability | TED Talk
Book Recommendation
Unwritten: Reinvent Tomorrow: Jack Delosa
What business would you build on Mars?
Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.
And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool.
Get in touch with Nassie
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
67 эпизодов
Поделиться
