Simon Ford from Ford's Gin on new products, moving from the non-profit sector to founding his own company, brand building, and mistakes made along the way

Movers and Shakers with April Wachtel

Simon Ford is a legend in the cocktail and spirits worlds and is a co-founder and president of the Ford's Gin Company, formally the 86 Company. While he started his career working in wine, he's probably best known for his time in spirits marketing, working with some of the world's largest brands launching Plymouth Gin in over ten countries, directing on-premise strategy for Absolute Vodka in the U.S., and creating and executing programs for a myriad of brands including Jameson, Chivas Regal, and The Glenlivet. In 2012, Simon co-founded the 86 Company, an award winning spirits company including Ford's Gin, Caña Brava Rum, Tequila Cabeza, and Aylesbury Duck Vodka.

In Today's Episode we discuss:

1) New products in the pipeline

2) How Simon went from working in the nonprofit sector to founding The 86 Company

3) Brand-building as a Brand Ambassador

4) Mistakes made along the way

5) And so much more!

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