Jonathan Goodman on Writing, Success, and Finding Your Way

Muscle for Life with Mike Matthews

Why is simplicity so important in marketing? What is the “unique game” approach, and why does it work? And how does storytelling help you build trust and achieve long-term results?

In this episode, I sit down with Jonathan Goodman, acclaimed author and entrepreneur, to discuss the insights behind his latest book, The Obvious Choice.

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the Obvious Choice podcast, a top show for coaches and entrepreneurs. Featured in Men’s Health, Forbes, and more, Jon has helped over 200,000 small business owners worldwide grow their businesses.

In this interview, you’ll learn . . .

• What it means to define your “unique game” and play to your strengths
• Why storytelling is critical for connecting with your audience
• How to focus on solving problems, not chasing likes or algorithms
• The power of community, specificity, and familiarity in building trust
• Why success comes from simplicity and identifying your "good enough"

And more . . .

So, if you want to discover practical strategies for finding your way in a crowded market while staying true to your goals, click play and join the conversation.

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Timestamps:

(00:00) Intro

(04:57) Why “The Obvious Choice”?

(09:30) Winning the Internet

(17:57) Growth strategies

(26:01) Smart marketing

(32:38) Writing a book: why and how

(39:46) Writing focus

(47:02) Choosing your game

(01:00:38) Exploring your hypothesis

(01:07:05) Finding focus

(01:13:36) Commitment and consistency

(01:17:59) Knowing when to quit

(01:22:32) Achieving excellence

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Mentioned on the Show:

Pulse

The Shredded Chef

Creatine Monohydrate

Jonathan Goodman X

Jonathan Goodman Instagram

Jonathan Goodman YouTube

Jonathan Goodman Linkedin

The Obvious Choice Podcast

The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way