Why Re-thinking Retention is the Key to Membership Growth with Mike Morrison

Off The Charts Business Podcast with Nathalie Lussier

In this episode, I had an insightful conversation with Mike Morrison about the key strategies for membership business success.

We delved into the importance of trust, transparency, and personalized experiences for members.

From data collection to onboarding processes, we covered it all.

Discover how to retain and engage members, increase lifetime value, and create a thriving membership ecosystem.

Plus, get exclusive tips on exit surveys and managing cancellations.

Whether you're a seasoned entrepreneur or just starting out, this episode is full of actionable advice for your membership.

"Cancellations are not a condemnation. People leave memberships for temporary reasons. Understanding their needs is crucial to improving the membership experience." - Mike Morrison

About Mike Morrison

Mike Morrison is founder of the Membership Geeks and Membership Academy, where he's spent over 15 years as the driving force behind countless successful membership businesses.

He's the host of an award-winning podcast, author of 3 best-selling books, and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon and Podcast Movement.

“Memberships need to stand on their own rather than being heavily reliant on the founder's involvement. It's about creating a community that thrives on its own." - Mike Morrison

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit momentumtime.substack.com