The Natural Fluctuations of Business

Pelvic PT Rising

Are you feeling like you're on the business 'rollercoaster'? A few good weeks or months, followed by a 'downturn' or a time when leads slow down?
This is not only normal, it's to be expected! Why should business be perfectly consistent? Some of the best business advice we got early in PelvicSanity was from another business owner - "respect the ebb and flow".
We're going to have fluctuations in the number of leads depending on hundreds of factors. We're going to have turnover and fluctuations in our team and how many applicants we get for a position.
There's also fluctuations within ourselves. Our level of energy and motivation can change. Our priorities can shift. External issues with our parents, or our children, or a significant other will arise.
1. Facts, Not Feelings
If you've ever been in any of our mentorship programs, you've heard us say 'facts, not feelings.' Assess the situation objectively - is this really a 'downturn' or are you just stressed?
2. Respond, Don't React
Assess the situation and respond accordingly, but don't jump to 'react' without thinking. This is how we end up making poor business decisions like wasting money on FB Ads or panic-hiring someone to help with 'marketing'.
3. Borrow Perspective From a Business Coach
To us, this is one of the most important things we can do as business coaches - give a longer-term perspective and help keep you on the right track!

PelviCon 2024 - Last Chance for Recording!
If you couldn't make it in person this year, you can still get all the newest information from the top minds in the field! You'll get 14 unique talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 15 contact hours! Today (10/3) is the final day to get the recording at www.pelvicon.com!
Accelerator Program
If you're a business owner looking to get off the 'rollercoaster', smooth out your growth and take things to the next level in 2025, make sure you're joining us for the next cohort of the Biz Accelerator Program! You can apply and get on the wait list at www.pelvicptrising.com/accelerator.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([e-mail]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!