S3 Ep02 PAA Pilates Business Assets: Inquiry

Pilates Association Podcast

Pilates Client 10 Step Sales Journey – “Step 1 - Inquiry”
Episode Summary
Do you want lifelong clients who are raving referrers of your Pilates business?
Learn how you can improve your Pilates client sales journey. In this second episode of the series Bruce and David discuss step 1 of the client sales journey “Inquiry”.
Understand the range of assets, you can build, to help support this first step of a smooth sales journey for your prospective Pilates clients. Find out why these assets can make the difference for your business and what the risks are of not paying attention to this important business process.
Bruce and David share decades of their sales and marketing experience, uncovering the answers to issues related to client inquiries that you may not have previously considered properly till now. Discover practical ideas from many years of continuous improvement of Pilates business development processes.
Find out how you can implement the right valuable ideas to improve your current Pilates business model.
Learn the 10 Step Pilates Client Journey
Pilates Can - Pilates in Canberra
Pilates Business - Serving Pilates Businesses Worldwide
Time Stamped Edited Episode Highlights
[00:01:06] Chatting with David Gunther from Pilates Can
[00:02:29] Works really well to think about the client sales journey steps along the way
[00:03:10] Dive into the 10 - step client's sales journey.
[00:03:29] Start with the inquiry. We want to drive our leads to our website.
[00:03:44] The phone is very important… it’s often what gets the sale over the line
[00:04:31] They may have seen you seven or eight times.
[00:04:49] So eight months was a bit of a, an eye opener for me in that.
[00:05:29] PDFs free downloads about Pilates exercises utilizing the Pilates principles
[00:07:08] It'll only take about 20 years ……..working continuously on improving your game
[00:07:41] We can accelerate the access to this information for the industry.
[00:08:51] There's a lot that you can do yourself. You need to start with where you're at and build up gradually, not try to get too sophisticated too quickly, because you also need to teach some Pilates and bring some money.
[00:09:12] Pilates is not owned by anyone, but as owners of high quality of Pilates business, we need to be very good at our business development, because if we're not, someone else is being good at it, even if they are not providing the quality of service that you can provide.
[00:10:00] Put these assets into place and make their business stand out in the market. Competing with some very organized franchises out there.
[00:10:45] It takes a certain person to be a studio owner. Think long and hard about whether you want to actually take on that sort of responsibility.
[00:11:04] Go into it with your eyes open. Spend some time with an actual studio owner
[00:11:24] The glossy image of the Pilates studio, looks fantastic, but underneath the legs are pumping pretty hard
[00:12:38] Providing PDFs through a workflow of emails or blog posts or email newsletters or social med

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