Post Purchase PRO Podcast - Bonus Episode - Amazon customer stick strategies

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

This is about providing obvious value to your Amazon customers, so they'll remember you and remember your brand.

Remember, you have to dig the well before you're thirsty.

Guys, welcome to the latest episode of the Post Purchase ... podcast.

We're so excited to talk to you today about sticks Strategies for your Business. Now, when I say stick strategy Shod, what am I talking about?

Know, it's easy for us, Seth as Amazon sellers to sit back and just assume the Amazon will just continue to send us fires every day and they will for the most part.

But when you say stick strategy, this means how do I get the customer to stick with my brand to re-order my product?

to go back to my Amazon listing and allow us to engage with them to promote future products? Or promote the same product more than once.

In other words, stick strategies allows us to continue to sell more of the same product to the same list by getting them to, quote, unquote, steak after the sale. And there are a lot of ways that you, and I discovered how to do this today, specifically.

I think, we're gonna talk to talk to folks about how to use product instructional videos, product, constructional, PDF downloadable, digital content, that delivers tremendous value, that's obvious to the buyer. It's not about us, the seller. It's not about You said it's about those who purchase your product through Amazon.

And it's about you providing ongoing value to enhance my experience as a customer. That's how we'll get your customers to stick around and do more business with you.

So, Yeah.

And so I guess the first hurdle in having any customers stick is having them be satisfied enough not to return the product, not to be so upset that they leave you a negative review. Which is kind of like, you know, two huge benefits of providing them better customer experiences.

You make more money because less people will return the product. You get better ranking, because less people return the product and you get better ranking because less people give you bad reviews.

2:18

So like you said, Shawn, we're gonna be talking about Making your customers.

2:23

stick to your purchase, stick to your brand by providing more value after that when they buy from me. So I've bought products many times, where there's just no support.

2:36

And that really hurts the experience when as a seller, we can easily provide something that helps the product give the customer the experience that they were looking for. Give them the benefit that they were seeking when they bought from the drug.

2:55

Yeah.

2:55

This is going to be a quick episode, because the idea is simple, but the effectiveness is just amazing.

3:02

So, you know, this is about providing obvious value to your Amazon customer, so they will remember you and remember your brand.

3:11

You have to dig the well before you're thirsty.

3:13

And what I mean by that, Seth, is that it's easy for us to just sit back and assume that things are just fine and dandy put our head in the sand, and we don't have to provide customer service.

3:23

But if we do, it's taking control. We have to take control of a certain percentage of our business. And save that for a rainy day how many times. I've heard war stories of sellers who are doing an amazing job, they have remarkable products.

3:39

They provide great support, they have no bad reviews, but for some goofy reason, the so-called Amazon gods will shut off the listing, suspend the account for no reason.

3:51

Then, as a seller, we have to go in there, fight this battle that we shouldn't ever have to fight, wouldn't it, be nice?

3:57

If we had a customer list, through our stick strategy secrets, that we can tap into that customer list for more ongoing sales, Maybe a membership program, maybe upsells, cross sells,