Post Purchase PRO Podcast - Episode Ten - Using email marketing to grow you Amazon business to more profits

Post Purchase PRO - Profitable Email Marketing For Amazon Sellers

This is the post purchase pro podcast, episode 10, how to beat competitors with e-mail marketing for both wholesale and private label.
And this works just as well for wholesale as it does for private label sellers.
Welcome, folks. Today's episode is all about using e-mail marketing to grow your Amazon business.
I know, it's something that you might not be comfortable with, but e-mail marketing has been instrumental in the growth of not only our Amazon businesses, but in dozens of other sellers that we interact with, all over the world.
So, pay attention today, We're gonna give you some in-depth insight about how to use e-mail marketing, how to get started, and what it can mean for your business, when it comes to growing your revenue, Increasing your conversions and forcing Amazon to rank your products.
Just a little higher on the page, which, as you know, Seth means more sales and more revenue, it's like repeating cycle, right.
Yeah, it's become self reinforcing, doesn't it shot?
I think the biggest problem is, if you step into the Amazon world and you're excited to go to an Amazon business, or if you've been building and business for awhile, you know that all the sellers out there are doing the exact same things. A lot of sellers have taken the same courses.
You know, whether that's a private label course or a wholesale course, or just been to mastermind or whatever, but all the sellers are pretty much doing the same thing, they're pulling the same levers and they're getting, you know, similar results.
But the problem is that when you have so many people doing the exact same things in the same system, on the same platform, selling similar products, it kinda becomes hard to stand out.
And it's hard to show Amazon that you should get more attention, then the guy sitting next to you in the search results and what you were just talking about there. Shawn, is so true.
It's, if you can go just a little bit above and beyond what your competition is doing. In this case, we're going to talk about using e-mail marketing to do that.
Then, over time, Amazon says, hey, wait a second here. This particular seller, this particular listing, they get a little bit more repeat sales. They get a little bit higher conversion rate.
So, which which listings are they going to reward at the end of the day.
That rewarding of your listing with better ranking equals way more sales. Way more profits, and we're gonna get into why all of that happens.
Yeah, of course, We love courses setup, and there are several, great, similar courses out there that will put you in the game.
Obviously, it's a great opportunity, but just being in the game is not good enough.
Once you have a good game plan, and you're doing consistent, daily, profitable sales, you're always kinda looking for your next, when you're looking for that strategy, that's going to take your business to the next level. Now, I know what you're thinking, you're, oh great, this episode's all about e-mail marketing. Amazon doesn't give me my customer's e-mail address, Amazon.
It doesn't allow me to reach out to my customer, personally. Amazon does share that information, is against terms of service. You guys are crazy.
4:31
Well, stay with us, because we're going to show you where you're wrong.
4:35
And, in fact, when Seth and I first began our Amazon journey in late 2013, Kerley 14, we approached Amazon completely different now than Seth.
4:47
We didn't know how different we were from our colleagues and folks, that we were meeting at the seller events until we started growing faster and more profitably, and then selling our businesses.
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For higher multiples based on what we were showing our buyers.
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And at the end of the day, we can attribute 41% on average of our revenue came from, what we now call post purchase marketing.