Pairing Humans with AI Is the Future with Maddy Martin

Press Play: Video Marketing Leaders

Shownotes

(0:46) Introducing Maddy Martin and Smith.ai

(5:06) How pairing AI with humans can generate more sales

(16:06) Asking questions to understand your client’s goals

(19:23) Co-marketing

(23:24) Myth-busting

(27:52) What’s next for Smith.ai

Links

Derek Gerber

Maddy Martin

Smith.ai

Quotes

“We’re constantly sharing best practices back and forth between the phone receptionist side and then the chat agent side. We might build a technology that sequences a conversation on a chat agent sort of playbook, and then that’s something that we want to bring then to the phone side and say, how can we better streamline the phone calls to make them more accurate, efficient, and speedy.” (6:21)

“How can you use the language that they bring to you back to them for improved marketing, for improved advertising, and in those sales discussions, equip your sales team to better enable those deals to go through.” (12:00)

“You want to help people use their time wisely to evaluate your business. And asking them the questions is a steering mechanism. It sets good guidelines and boundaries for how the relationship will move forward.” (17:43)

“Right now, we see the blend of human and AI being the best hybrid use case, greater than the AI alone because that lacks the personal finesse and that compassion and human connection. But the human alone is, as we know, very error prone. No matter how great their training or background or experience, and they do benefit from some technology backing them up.” (25:37)

“Robots are very capable, but they’re only as capable as what we can write algorithms for. And there’s a certain heart and soul piece that we haven’t figured out.” (26:34)

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