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The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode
Manage episode 409688492 series 2770185
Контент предоставлен Rockstar CMO. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rockstar CMO или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B.
They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publications, blogs, and podcasts (like ours!).
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a spicy cocktail, shares some thoughts about Adtech, data and specifically the general industry malaise about the coming changes to third-party cookies.
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245 эпизодов
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Manage episode 409688492 series 2770185
Контент предоставлен Rockstar CMO. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Rockstar CMO или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B.
They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publications, blogs, and podcasts (like ours!).
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a spicy cocktail, shares some thoughts about Adtech, data and specifically the general industry malaise about the coming changes to third-party cookies.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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