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The Grapevine of B2B: how word of mouth actually works
Manage episode 202946885 series 2176586
Контент предоставлен ChartMogul. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ChartMogul или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Word of mouth is one of the oldest forms of marketing there is. It’s also the most effective. But in today’s world, when customers are other companies, what is it really worth? And how are B2B businesses making the most of it? Read this full article and many more at http://blog.chartmogul.com. Narrated by Annie Musgrove Produced by Ed Shelley & Annie Musgrove Music by Podington Bear
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Manage episode 202946885 series 2176586
Контент предоставлен ChartMogul. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ChartMogul или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Word of mouth is one of the oldest forms of marketing there is. It’s also the most effective. But in today’s world, when customers are other companies, what is it really worth? And how are B2B businesses making the most of it? Read this full article and many more at http://blog.chartmogul.com. Narrated by Annie Musgrove Produced by Ed Shelley & Annie Musgrove Music by Podington Bear
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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