Ep. 87: How to Find Joy in Your Work Again - Anthony Green

Pivot! A Vegan Business Interview Series

Motion Manor is an animation studio that wears its values on its sleeve. They offer a completely transparent breakdown of what being ethical means for the studio, what that means for its clients and what its climate objectives are for the future. They only work with purpose-driven organizations, like B-Corps, social enterprises, non-profits and vegan brands and they reinvest a portion of their revenue into the creation of video content and strategy for causes supporting sustainability, the climate, and animal welfare.Anthony Green has found joy in his work again. He and the Motion Manor team are excited to change the world with video, one audience at a time.

Get to know Anthony and Motion Manor better: ​​https://www.motion-manor.com

“I just always have it ingrained that we can do more. It is possible, it should be possible to run a successful business that actually builds ethical values into it from the ground up. Not only who you work with, but how you generate the work, how you treat your clients, how you treat people, how you communicate, how you act as a business. That should be a value throughout everything that you do. So that's really what started the initial journey of saying, “No one wants to do this, but we're going to prove it can't be done.”

— Anthony Green

SHOW NOTES:
🎬[00:39] Anthony pivots his business to ethical outlet for animation and creative motion picture designs.

🧠 [02:51] Average day: thinking and a lot of decision making in terms of the creative strategy before actual creating.

😤 [04:36] Anger as the starting energy for solution: greenwashing vs. real real ethical company.

🌈 [07:07] It all started from a 100 hours workweek and feeling hollow: finding his values and implementing them in his new business.

🎯 [14:55] Brand clarity emerged when the hidden vision and value were found and followed: video has a power to change the world.

🎞️ [17:57] What Anthony is working on: all types of animations and engaging videos.

💸 [20:21] Mistakes people make when investing in animation: investing too soon is like scaling a broken message.

👉 [22:09] Video is not going to fix a problem that you actually have: strategy first, campaign and leveraging video content wisely.

🎥 [23:42] Usage of videos for service-based businesses: choosing short versus long video content.

⚠️ [28:07] Building a business that is out of alignment with your values will be a terrible experience: communicate your message with a focus on transformation.

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🤗 Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but unsure of how to take actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.