172: Your Guide To Brand Strategy Mastery with Olivia Austin of Current Design Studio

LOVE Unplugged

In this episode, we are joined by Olivia Austin of Current Design Studio. Her story, far from a straight path, is a testament to the resilience required to juggle a bustling design company with the full-time job that is motherhood. Olivia's compelling entrepreneurial evolution—from her tentative beginnings to establishing a thriving agency—marks the heart of our discussion, offering invaluable insights for any entrepreneur searching for harmony in work and life.

This conversation spotlights the cruciality of strong brand strategy and identity, especially in today's digitally-driven marketplace. Olivia underscores how aligning brand identity with a company's vision is not just about crafting an eye-catching logo; it's about weaving together a comprehensive narrative that encompasses everything from client goals to brand voice, ensuring every digital footprint resonates with her audience. As Olivia imparts her wisdom, budding entrepreneurs are encouraged to start small with a one-page website, gradually expanding their digital presence as their brand strategy crystallizes.

From start to end, this episode is a goldmine for any entrepreneur searching for a compass to navigate the dual demands of business growth and personal well-being. Each word spoken is a pearl of wisdom for those eager to adopt a business model that thrives on love, confidence, and the courage to embrace life's unplanned moments.

Be sure to plug into this energizing episode with Olivia Austin, and let her journey inspire you to craft a business that not only succeeds but resonates with your deepest values. Tune in now—because stories like Olivia's are the fuel that can propel your entrepreneurial dreams to new heights.

WHAT'S COVERED IN THIS EPISODE

10:06 Entrepreneur concerned about sharing business concept cautiously.

15:07 Scaled back, let go, focused on creativity.

22:34 Know your numbers, empower yourself, take charge.

29:31 Website's main goal drives visitor interaction diversity.

33:41 Using social media for consistent branding message.

39:36 Balancing work and priorities brings challenges.

CONNECT WITH OUR GUEST

Current Design Studio Website: https://currentdesignstudio.com

Olivia Austin Website: https://byoliviaaustin.com

Instagram: https://www.instagram.com/current.designstudio

LinkedIn: https://www.linkedin.com/in/oliviasylvestroaustin

Podcast: Behind The Design

YOUR RESOURCES

Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services

CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit