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Finding Success with Social Advertising to Patients #136

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Manage episode 286878950 series 2890858
Контент предоставлен Kelley & Justin Knott and Justin Knott. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Kelley & Justin Knott and Justin Knott или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares different strategies to finding the success you are looking for with social advertising.

[00:01 – 10:02] Opening Segment

  • The Basics of Social Advertising
  • What social platforms are you going to utilize?
  • How to choose the right platform for you
  • What are your target customers/clients/patients?
  • Define who your audience is and tailor a strategy fit for them

[10:03 – 27:45] Search vs. Social

  • Nick talks about the difference between “Social” and “Search.”
  • How will it affect your platform?
  • Finding your audience on social networks
  • Appropriate marketing for different types of audiences
  • Cold and warm audiences
  • Analyzing the performance of your Ads

[27:46 – 44:26] Level Up Your Ads

  • The Different Ad Types
  • What types of Ads work well?
  • Anything that would be valuable to your customer makes a good lead generator
  • Webinars, pdfs, quizzes, free consultations, etc.
  • Do as many videos as you can in your advertisements
  • User-generated contents

[44:27 – 49:23] Tracking Your Campaigns

  • The different strategies you can use to track your campaigns
  • Phone calls
  • Form submissions
  • Book appointments
  • The importance of following on your leads

[49:24 – 59:44] Closing Segment

  • When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you.
  • Build upon that and continue your nurturing sequence
  • Final thoughts
  • Connect with Nick. See the links below.

Tweetable Quotes:

“There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa

“Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa

Resources Mentioned:

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

  continue reading

82 эпизодов

Artwork
iconПоделиться
 
Manage episode 286878950 series 2890858
Контент предоставлен Kelley & Justin Knott and Justin Knott. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Kelley & Justin Knott and Justin Knott или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares different strategies to finding the success you are looking for with social advertising.

[00:01 – 10:02] Opening Segment

  • The Basics of Social Advertising
  • What social platforms are you going to utilize?
  • How to choose the right platform for you
  • What are your target customers/clients/patients?
  • Define who your audience is and tailor a strategy fit for them

[10:03 – 27:45] Search vs. Social

  • Nick talks about the difference between “Social” and “Search.”
  • How will it affect your platform?
  • Finding your audience on social networks
  • Appropriate marketing for different types of audiences
  • Cold and warm audiences
  • Analyzing the performance of your Ads

[27:46 – 44:26] Level Up Your Ads

  • The Different Ad Types
  • What types of Ads work well?
  • Anything that would be valuable to your customer makes a good lead generator
  • Webinars, pdfs, quizzes, free consultations, etc.
  • Do as many videos as you can in your advertisements
  • User-generated contents

[44:27 – 49:23] Tracking Your Campaigns

  • The different strategies you can use to track your campaigns
  • Phone calls
  • Form submissions
  • Book appointments
  • The importance of following on your leads

[49:24 – 59:44] Closing Segment

  • When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you.
  • Build upon that and continue your nurturing sequence
  • Final thoughts
  • Connect with Nick. See the links below.

Tweetable Quotes:

“There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa

“Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa

Resources Mentioned:

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott

  continue reading

82 эпизодов

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