How Doctors Become Thought Leaders on LinkedIn #154

Patient Convert Podcast: Healthcare Marketing Podcast

LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your platform or you're a veteran, today’s episode will give you some important advice on upping your LinkedIn game.

Michael David Chapman is Founder of the LeadIn Social team; an experienced group of very proficient individuals who are excited to see people's business and influence grow. He provides entrepreneurs and business leaders a human alternative to automated or bot-driven lead generation and appointment setting services. Michael does this by helping business owners use LinkedIn to extend their reach and grow their business.

[00:01 – 03:55] How to Start Your LinkedIn Journey

• I introduce our guest Michael David Chapman
• Some background
• 3 ways to win your LinkedIn journey
• Running ads
• Content marketing with engagement
• Direct outreach

[03:56 – 17:30] Using Sales Navigator to Outreach Effectively

• Michael talks about sales navigator
• Using outreach effectively
• Knocking on the digital door
• The 3 gates
• How physicians look at sales
• Not pitching, but building connections
• Reaching your target audience

[17:31 – 32:10] The Numbers Matter

• Michael talks about how he got started and found success
• A giver’s game
• Consistent GOOD content
• Create and contribute to community groups
• Why the numbers really do matter
• Getting rid of the ‘vanity’ out of vanity numbers
• Michaels thoughts and recommendations on the Linkedin changes

[32:11 – 36:12] Closing Segment

• How to connect with Michael
• Links below
• Final thoughts
• Stay tuned for more. Links available below.

Tweetable Quotes:

“The ability to knock on someone’s digital door, not pitch them, bring them something of value over the long run; that’s the equivalent of you knocking on my door trying to sell me something versus throwing a flyer in my yard hoping that I see it.” - Michael David Chapman

Resources Mentioned:

• LinkedIn Sales Navigator

Want to learn more about Michael? Connect on LinkedIn and Twitter. Check out http://www.leadin.group/social/ and start building your connections.

Subscribe & Leave a Review

Subscribe to the Patient Convert Podcast and never miss a new episode!

Please support the podcast by leaving a Review

Connect with us on social media:

• Kelley LinkedIn
• Justin LinkedIn

What We Do

Get a free practice marketing assessment – Intrepy Healthcare Marketing

Check out Kelley’s physician liaison training platform – Physician Liaison University

Check out our Physician & Social Media Video Creation tool - CaptureMD

Interested in being a guest on the podcast? Click Here to apply

Thanks for listening. Justin & Kelley Knott