The Step-by-Step Guide to Making This Your Best Year Ever in Real Estate

The Texas Real Estate & Finance Podcast with Mike Mills

Does this sound familiar? Have you been told to simply post more on social media to grow your real estate business, only to find that it's not generating the engagement and clients you need? The frustration of pouring time and energy into ineffective strategies can be disheartening, leaving you feeling stuck and unsure of how to truly elevate your business. But there's another way. By maximizing real estate business growth with proven strategies, elevating social media engagement for realtors to stand out, and harnessing the power of video messaging to captivate clients, you can cultivate a positive mindset for sustained business success. Serve and show up authentically for your audience, building trust and loyalty that will fuel your growth.

In this episode of the Texas Real Estate & Finance Podcast, guest Norman L Kinsey shares his journey from facing financial challenges to co-founding Liftoff Agent, a platform aimed at supporting real estate agents in differentiating themselves and elevating their game. Kinsey's insights on leveraging technology, setting clear goals, and curating social media content to engage with specific target audiences provide valuable strategies for real estate professionals seeking business growth. His emphasis on the power of video messaging, social media engagement, and intentional content consumption offers practical advice for agents looking to stand out in a competitive market. By learning from Kinsey's experiences and embracing his tips, you can gain valuable insights to enhance your real estate business growth and client engagement.

In this episode, you will be able to:

• Maximize real estate business growth with proven strategies.
• Elevate social media engagement for realtors and stand out.
• Harness the power of video messaging to captivate clients.
• Cultivate a positive mindset for achieving real estate success.
• Serve and show up for your audience to build trust and loyalty.

Maximize Real Estate Growth

Taking control of your real estate business requires a strategic roadmap and utilization of evolving technology. By identifying where you want to end up, you can continue moving along the right path while adapting to changes in the industry. Importantly, having a supportive partner through this journey can make the process more enjoyable and increase chances of success.

Elevate Social Media Engagement

Engaging enthusiastically on social media platforms such as Instagram and YouTube can differentiate you from competitors in the real estate industry. By curating your online content to reflect your business goals and ideal target audience, you can attract meaningful relationships and potential clients. Servicing and showing up for your audience through these platforms can create a more positive and focused environment, conducive to business growth.

Harness Video Messaging Power

Video messaging is a modern tool that provides genuine and authentic interaction, which can be more effective than textual communication. By taking advantage of this visual medium, real estate professionals can offer personalized and compelling content. Leveraging the power of video messaging can provide opportunities to improve engagement with potential clients, helping them to understand your process, building trust and credibility along the way.

• Utilize Calendly.com to schedule and manage appointments efficiently. This tool can help streamline your calendar and improve time management.
• Leverage Google Calendar to organize your schedule and block time for specific tasks. This can help you stay focused and accomplish your goals effectively.
• Engage with local businesses and community members on Instagram by following and interacting with their accounts. This can help you build relationships and expand your network within your area.
• Use Instagram and YouTube to create and share content related to your area, providing valuable information for potential clients. This can help you passively prospect and market yourself to a targeted audience.
• Consider using InShot and Captions app for video editing and content creation. These tools can help you enhance the quality of your social media content and engage your audience effectively.

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