Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Контент предоставлен Bryce Whitwam and Ali Kazmi. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Bryce Whitwam and Ali Kazmi или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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The Temu + Shein Chinese E-commerce Invasion
MP3•Главная эпизода
Manage episode 417428964 series 3003211
Контент предоставлен Bryce Whitwam and Ali Kazmi. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Bryce Whitwam and Ali Kazmi или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Welcome to the latest invasion; it's not TikTok but Shein & Temu!
It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big surprises are e-commerce juggernauts Temu and Shein. These companies operate unique, manufacturer-to-customer business models and do not manufacture products; they simply work with armies of factories throughout China to use powerful algorithms to serve up a plethora of options. Shein reached an estimated $24 billion in revenue in 2022, while Temu reached 161 million users worldwide. What's the future of these two platforms? How will Amazon respond? Ali and Bryce discuss this phenomenon.
1. Why have these two platforms become so popular? How do they work? How are they different?
2. What makes these platforms uniquely Chinese? What things are similar to their Chinese platforms?
3. How is Temu disrupting the market, given that it doesn't sell recognized brands and people have to wait to get its stuff?
4. Advantage Shein: consumer-responsive fashion
5. Given its incredibly responsive manufacturing model, will Shein develop more up-market products or stay on the low end?
6. Morgan Stanley says that Temu's growth is non-sustainable. Will Amazon pick up the slack?
7. How will Temu impact China's manufacturing tiers? Will it enable them to sell name brands and compete against Amazon?
8. Does Temu need to deliver a group-buy model to survive against Amazon?
9. Will Costco-style value brands emerge from the Temu model?
10. The importance of time spent on the platform and how it will impact Temu/Shein's business performance.
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big surprises are e-commerce juggernauts Temu and Shein. These companies operate unique, manufacturer-to-customer business models and do not manufacture products; they simply work with armies of factories throughout China to use powerful algorithms to serve up a plethora of options. Shein reached an estimated $24 billion in revenue in 2022, while Temu reached 161 million users worldwide. What's the future of these two platforms? How will Amazon respond? Ali and Bryce discuss this phenomenon.
1. Why have these two platforms become so popular? How do they work? How are they different?
2. What makes these platforms uniquely Chinese? What things are similar to their Chinese platforms?
3. How is Temu disrupting the market, given that it doesn't sell recognized brands and people have to wait to get its stuff?
4. Advantage Shein: consumer-responsive fashion
5. Given its incredibly responsive manufacturing model, will Shein develop more up-market products or stay on the low end?
6. Morgan Stanley says that Temu's growth is non-sustainable. Will Amazon pick up the slack?
7. How will Temu impact China's manufacturing tiers? Will it enable them to sell name brands and compete against Amazon?
8. Does Temu need to deliver a group-buy model to survive against Amazon?
9. Will Costco-style value brands emerge from the Temu model?
10. The importance of time spent on the platform and how it will impact Temu/Shein's business performance.
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
72 эпизодов
The Temu + Shein Chinese E-commerce Invasion
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Главная эпизода
Manage episode 417428964 series 3003211
Контент предоставлен Bryce Whitwam and Ali Kazmi. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Bryce Whitwam and Ali Kazmi или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Welcome to the latest invasion; it's not TikTok but Shein & Temu!
It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big surprises are e-commerce juggernauts Temu and Shein. These companies operate unique, manufacturer-to-customer business models and do not manufacture products; they simply work with armies of factories throughout China to use powerful algorithms to serve up a plethora of options. Shein reached an estimated $24 billion in revenue in 2022, while Temu reached 161 million users worldwide. What's the future of these two platforms? How will Amazon respond? Ali and Bryce discuss this phenomenon.
1. Why have these two platforms become so popular? How do they work? How are they different?
2. What makes these platforms uniquely Chinese? What things are similar to their Chinese platforms?
3. How is Temu disrupting the market, given that it doesn't sell recognized brands and people have to wait to get its stuff?
4. Advantage Shein: consumer-responsive fashion
5. Given its incredibly responsive manufacturing model, will Shein develop more up-market products or stay on the low end?
6. Morgan Stanley says that Temu's growth is non-sustainable. Will Amazon pick up the slack?
7. How will Temu impact China's manufacturing tiers? Will it enable them to sell name brands and compete against Amazon?
8. Does Temu need to deliver a group-buy model to survive against Amazon?
9. Will Costco-style value brands emerge from the Temu model?
10. The importance of time spent on the platform and how it will impact Temu/Shein's business performance.
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
It's hard to imagine that 4 of the top 8 U.S. iPhone App Store apps are from China. While TikTok and Capcut make the list, the two big surprises are e-commerce juggernauts Temu and Shein. These companies operate unique, manufacturer-to-customer business models and do not manufacture products; they simply work with armies of factories throughout China to use powerful algorithms to serve up a plethora of options. Shein reached an estimated $24 billion in revenue in 2022, while Temu reached 161 million users worldwide. What's the future of these two platforms? How will Amazon respond? Ali and Bryce discuss this phenomenon.
1. Why have these two platforms become so popular? How do they work? How are they different?
2. What makes these platforms uniquely Chinese? What things are similar to their Chinese platforms?
3. How is Temu disrupting the market, given that it doesn't sell recognized brands and people have to wait to get its stuff?
4. Advantage Shein: consumer-responsive fashion
5. Given its incredibly responsive manufacturing model, will Shein develop more up-market products or stay on the low end?
6. Morgan Stanley says that Temu's growth is non-sustainable. Will Amazon pick up the slack?
7. How will Temu impact China's manufacturing tiers? Will it enable them to sell name brands and compete against Amazon?
8. Does Temu need to deliver a group-buy model to survive against Amazon?
9. Will Costco-style value brands emerge from the Temu model?
10. The importance of time spent on the platform and how it will impact Temu/Shein's business performance.
For everything ShanghaiZhan: http://zhanstation.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
72 эпизодов
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