132: If You Build It, They Won’t Come (Unless You Have a Visibility Plan)

Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants

“If you build it, they will come” is such outdated advice. It just doesn’t work for podcasts or online businesses anymore. The podcasting landscape has changed so much over recent years and we have to change along with it. People won’t listen to your podcast if they don’t know it exists. So, how can we let people know our podcast is out there? We have to get visible!

In today’s episode, I’m sharing why you need to incorporate a visibility strategy into your overall podcast growth plan. I’ll share what visibility is and how it differs from marketing, some actionable tips you can use to raise the visibility of your podcast, and more. I know it’s scary to get out from behind the mic, but if I can do it, you can do it, too.

Are you ready to build your podcast strategy, simplify your marketing, and finally make your podcast work for you? Join the Strategic Podcast Academy, my signature group program that’ll support you with monthly training, resources, and an amazing community!

What’s in this episode:

[01:26] Our new segment where we share a problem we’ve solved for our clients with podcast strategy

[05:27] Why “if you build it, they will come” doesn’t apply to podcasts and how the podcasting landscape has changed

[09:07] Why getting visible is the key to podcast growth, plus what visibility actually means

[10:49] Some strategies you can use to be more visible

[20:40] Why you should only be visible in the ways that excite you and make sense for your podcast

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/132

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