133: How to Create Online Content That Actually Leads to Sales with Hailey Rowe

Share, Strategize, & Shine: Podcasting Tips and Strategy for Online Business, Coaches, and Consultants

As online business owners and podcasters, we all create a lot of content in terms of social media posts and blogs and podcast episodes. But is that content actually doing anything for you? Are you selling your offers and services? If the answer is no, it’s time to rethink your content plan going forward.

In today’s episode, I’m chatting with Hailey Rowe, a marketing sales coach and LinkedIn lead generation service provider. We’re diving deep into the content you should be sharing online (without getting too salesy!), the biggest mistakes biz owners make when it comes to creating content, and also some tips for sharing our podcasts on LinkedIn. If you’ve been around here before, you’ll know that I always strongly advise business owners to share aligned content and I hope this episode helps you think more strategically about your content in general.

Are you ready to build your podcast strategy, simplify your marketing, and finally make your podcast work for you? Join the Strategic Podcast Academy, my signature group program that’ll support you with monthly training, resources, and an amazing community!

What’s in this episode:

[04:08] Hailey shares the mistakes that business owners make when creating and posting content

[06:27] How we can create content that attracts our ideal clients without feeling too salesy

[12:23] Why you should create connection points with your followers so they will feel seen in your content,

[14:53] How to provide value upfront with email freebies

[17:46] Hailey’s tips for how to share your podcast on LinkedIn

For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/133

The price goes up to $97 on May 1. Lock in the current rate for life of $47 by heading to wildhomepodcasting.com/membership