How To Simplify To Scale Your Business

Simplified. By Tobias Dahlberg

The Process For Simplifying To Scale
1. Simplify

Most businesses lose focus on their most impactful activities over time. Adding “more” can allow complexity to creep in, and this is the silent killer of profitability and growth. Complexity leads to mediocrity, and mediocrity will eventually kill a business.

Simplifying creates leverage. It’s about two key activities: focus and design.

Focus: Identify and prioritize the highest-value activities while eliminating or delegating the rest. This applies to your best customers, offerings, processes, people—everything.

Design: Enhance the “best stuff” to make it more useful, enjoyable, functional, and aesthetic. This includes improving the front stage (propositions, customer experiences, etc.) and the back stage (systems, operations, etc.) of your business.

This is what Steve Jobs did when he returned to Apple in 1997, transforming it into the world’s first trillion-dollar company.

2. Systematize

Once you’ve simplified and identified the most profitable areas of your business, the next step is to build systems around them.

Your systems should answer key questions:

How will you systematically generate leads?

How will you convert leads into sales?

How will you consistently deliver value at a profit?

How will you retain clients?

Your system should handle most of the heavy lifting, ensuring sustainable growth.

3. Scale

Scaling is where things get exciting. Focus on six key metrics that I call The Money Equation™. By scaling the most profitable, impactful areas, you unlock the power of compounding.

For example:

Grow your leads through referral systems, partnerships, and direct outreach.

Increase conversions with a better offering, enhanced sales processes, and improved skills.

Engage with past clients through relationship-building and follow-ups.

Retain clients longer by adding back-end offers and improving the client experience.

Improve margins with better business models, automation, and cost control.

In my playbook, I’ve identified over 100 proven growth multipliers. Implementing just a handful of these can more than double your profits in 6–12 months.

In Summary

Simplify: Find and focus on the most profitable areas of your business.

Systematize: Build processes that enable profitable, predictable, and scalable growth.

Scale: Implement growth multipliers to amplify your results exponentially.
This is my Simple Company Method.
Wanna work with me?

I partner with companies to implement this process and help you boost your profits + scale your business.

email: hello[at]thesimplecompany.com

Tobias