Rebrand To Expand: The Jolly Goat Journey With Jeff Gabelsberg

Small Business Pivots

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Ready to ignite your entrepreneurial spirit? Get ready to meet Jeff Gabelsberg, the mastermind behind the transformation of a small business, Garage Door Solutions, into a multi-million-dollar venture. On a return visit to our show, Jeff's here to pull back the curtains on the intriguing journey of rebranding his company by sharing nuggets of advice and practical tips.
Remember the name, Jolly Goat! That's Jeff's newly minted company, and he's here to shed light on the process of picking this unique name. From trusting the external company he hired, to fostering a collaborative decision-making process with his team, Jeff lays it all out. More than a name, Jolly Goat exemplifies the company’s ethos, resonating deeply with Jeff's 'why' and integrating seamlessly into the company's culture.
Rebranding - it's a game-changer! Jeff shares his firsthand account of the impact of rebranding on his business. Taking us through each stage, he highlights the importance of being financially prepared and shares how this transformation has turbocharged his business growth. As Jeff wraps up with a sneak peek into his future plans and the roadmap for Jolly Goat’s upcoming year, you'd want to be all ears. Entrepreneurs and aspiring business owners, this is an episode you don't want to miss!
Facebook - Jeff Gabelsberg: https://www.facebook.com/thejeffg
Facebook - Jolly Goat Garage Doors: https://www.facebook.com/garagedoor405
Company - https://jollygoatgaragedoors.com/
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Разделы

1. Small Business Owner's Successful Rebranding Journey (00:00:00)

2. Choosing the Name Jolly Goat (00:13:12)

3. Rebranding and the Impact on Business (00:23:33)

4. Planning and Focus for Next Year (00:31:09)