))
#48 Wild Idol: Naturally alcohol-free, premium, sparkling wine
Manage episode 453996238 series 3499801
Контент предоставлен Denise Hamilton-Mace. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Denise Hamilton-Mace или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
FREE COURSE: OVERCOMING THE HURDLES
======
SHOW QUOTES
“You cannot buy premiumisation, in my view.”
“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”
======
SHOW SUMMARY
Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants.
In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.
======
WE CHAT ABOUT
0:00 Coming up...
3:01 Paul's story
8:12 Being the best in the world
16:40 Naturally alcohol-free
23:11 Production volatility
25:39 Changing behaviours
29:39 Demanding quality
35:06 Premiumisation in low & no
43:22 Moving forward with caution
46:37 Wild Idol flavour profile
54:33 The BBQ-Q
======
TRY WILD IDOL // @WILDIDOL.OFFICIAL
======
WE ALSO TALK ABOUT:
Guinness 0.0*
£109 sparkling wine (French Bloom)
======
BEST EPISODE TO CHECK OUT NEXT
#39 Bolle: The only double-fermented alcohol-free sparkling wine
Download your free quick start guide at lownodrinkermagazine.com/freegifts
If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!
=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES
SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.
FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA
*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.
Разделы
1. Coming up... (00:00:00)
2. Paul's story (00:03:01)
3. Being the best in the world (00:08:12)
4. Naturally alcohol-free (00:16:40)
5. Production volatility (00:23:11)
6. Changing behaviours (00:25:39)
7. Demanding quality (00:29:39)
8. Premiumisation in low & no (00:35:06)
9. Moving forward with caution (00:43:22)
10. Wild Idol flavour profile (00:46:37)
11. The BBQ-Q (00:54:33)
57 эпизодов
Поделиться
