Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 4)

Standard Deviations with Dr. Daniel Crosby

Контент предоставлен Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

1y ago 48:35

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Tune in to hear:

- Why do overly linear, or bullet-pointy, stories tend to fall short? What are the risks of making your backstory too similar to a resume?

- What is the psychological principle “peak-end rule” and how can it be applied to better your backstory?

- Why is knowing your audience such an important part of effective storytelling?

- Why “time of possession” is so important, especially in discovery meetings

- Why is differentiation such an important part of storytelling and how can we stand apart in a field that is getting quite crowded?

- Why is simplicity such a powerful tool to channel in storytelling?

- What is the “Ikea Effect” and how can a bit of well-placed complexity create more buy in to your backstory? How do you find the sweet spot between simplicity and complexity?

https://www.stacyhavener.com

https://www.billiondollarbackstory.com

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