Episode 716 | Positioning Against Incumbents, Changing Your H1, How Tech Stack Affects Valuation, and More Listener Questions

Startups For the Rest of Us

In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Stair Step Method of Bootstrapping.

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Topics we cover:

• 4:07 – How directly should I position my product against incumbents?
• 8:25 – Making and testing changes to your H1
• 12:22 – Identifying and qualifying niches based on traffic
• 18:07 – Should I skip a “Step 1” or “Step 2” business to start a SaaS?
• 20:16 – How a tech stack affects valuations
• 27:29 – Differentiating between B2B and B2C

Links from the Show:

• Apply for MicroConf Masterminds before June 12th 2024
• Ask a Question on SFTROU
• Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions
• Start Small Stay Small by Rob Walling
• The SaaS Playbook by Rob Walling
• The Stair Step Method of Bootstrapping
• Similarweb
• Vertical SaaS vs Horizontal SaaS - Which is More Profitable?

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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