e017- SELLING IN UNCERTAIN TIMES: THE SECRETS AND STRATEGIES | Ed Bilat with Steve Benson, founder and CEO of Badger Maps

Storytelling for Sales Podcast

Have you been trying to figure out how to navigate selling during this pandemic or you’re struggling with keeping your teams motivated?

In this episode, I discussed with Steve how selling has evolved since the beginning of the Covid-19 pandemic and how to pivot, maintain a good relationship with your clients, and sell better.

Steve is the founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve was Google Enterprise’s Top Sales Executive in 2009. In 2012, Steve founded Badger Maps, a software company that helps Field Sales People optimize their routes and schedules to save time and be on time so they can sell more. Steve is also the host of the Outside Sales Talk podcast where he interviews industry experts on their sales tips.

WHAT YOU WILL LEARN IN THIS EPISODE:

• How to shift strategy during crisis
• New ways to empower your team members
• The right ways to prospect
• How to maintain a good relationship with your clients
• The strategic importance of training and coaching in this moment of time

SHOW NOTES

[00:11] Welcome to this Episode

[00:58] Shopify success story

[02:38] Welcome Steve Benson

[03:13] Updates on Sales, technology, and leadership

[04:10] Adapting to the new sales culture

[05:09] Building Relationships

[05:28] Selling on Zoom vs Face-to-Face

[05:38] Communicating in the new normal

[06:13] Prospecting challenges

[07:18] Adjusting your sales message

[07:31] The importance of staying empathetic

[10:00]The rise of food delivery and health care organizations

[11:01] Challenges facing today's sales leaders

[12:18] Re-sizing the sales teams

[13:00] Hire now

[13:26] The importance of training and coaching aspect

[16:04] Leading remotely

[19:01] The art of storytelling for Steve

[19:57] Steve's Contact info

You can connect with Steve on LinkedIn, Twitter and Instagram.

You can keep up with happenings on Badger Maps on their website, LinkedIn, Instagram and Twitter