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Simple Lead Gen Strategies to Attract and Convert Customers for Your Small Biz

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Manage episode 450764240 series 3588292
Контент предоставлен Mark A Preston. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mark A Preston или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

In this episode of the Talk About Digital Podcast, host Mark A Preston, Customer Growth Coach & Speaker, shares his expertise on how small and medium-sized businesses can master lead generation without getting lost in marketing jargon or salesy tactics. If you’re a small business owner wanting to grow your customer base but feel overwhelmed by lead generation strategies, this episode strips it all down to the essentials, providing straightforward steps that you can implement immediately.
Why Listen?
Mark takes you through his proven approach to lead generation, drawing from years of experience in digital marketing and small business growth. He explains how lead generation isn’t about flashy sales tactics but about building genuine connections with people who need your services. Learn how to start meaningful conversations, understand your customers’ needs, and guide them naturally from curiosity to becoming loyal clients.
Key Takeaways for Small Business Owners:

  • Find Your Audience: Mark shares insights on tools like SparkToro to help you identify exactly where your ideal customers spend their time online, ensuring you don’t waste time on platforms that don’t deliver.
  • Crafting a Trustworthy Profile: Discover how to use your website and social media profiles to build credibility. Mark’s advice on testimonials and creating specific landing pages for different customer needs helps position you as the go-to expert in your field.
  • Connect the Dots in Your Lead Generation Funnel: Mark explains how to map out your customer touchpoints—from LinkedIn to your blog—and ensure each interaction naturally leads to the next step. This approach keeps your audience engaged and moving closer to making a purchase.
  • Avoid Common Mistakes: Avoid the trap of thinking you need to be everywhere online. Mark’s focus on quality over quantity helps you refine your lead generation efforts, ensuring you’re reaching people in meaningful, impactful ways.

What Will You Gain?
By tuning in, you’ll gain a practical understanding of lead generation that feels authentic and achievable, without overwhelming your budget or time. Mark’s actionable steps and his signature “TAD Takeaway” will help you set up a lead generation system that not only attracts new customers but builds trust and loyalty for long-term growth.
TAD Takeaway: Map out your lead generation journey by listing all the touchpoints where customers can connect with your business. This exercise gives you a clear visual of your sales funnel, helping you see where potential leads might need a nudge to reach out or make a purchase.
If you’re ready to take a genuine, effective approach to lead generation, this episode is a must-listen!

Connect with the Host - Mark A Preston:
Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked
This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk

  continue reading

22 эпизодов

Artwork
iconПоделиться
 
Manage episode 450764240 series 3588292
Контент предоставлен Mark A Preston. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mark A Preston или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

In this episode of the Talk About Digital Podcast, host Mark A Preston, Customer Growth Coach & Speaker, shares his expertise on how small and medium-sized businesses can master lead generation without getting lost in marketing jargon or salesy tactics. If you’re a small business owner wanting to grow your customer base but feel overwhelmed by lead generation strategies, this episode strips it all down to the essentials, providing straightforward steps that you can implement immediately.
Why Listen?
Mark takes you through his proven approach to lead generation, drawing from years of experience in digital marketing and small business growth. He explains how lead generation isn’t about flashy sales tactics but about building genuine connections with people who need your services. Learn how to start meaningful conversations, understand your customers’ needs, and guide them naturally from curiosity to becoming loyal clients.
Key Takeaways for Small Business Owners:

  • Find Your Audience: Mark shares insights on tools like SparkToro to help you identify exactly where your ideal customers spend their time online, ensuring you don’t waste time on platforms that don’t deliver.
  • Crafting a Trustworthy Profile: Discover how to use your website and social media profiles to build credibility. Mark’s advice on testimonials and creating specific landing pages for different customer needs helps position you as the go-to expert in your field.
  • Connect the Dots in Your Lead Generation Funnel: Mark explains how to map out your customer touchpoints—from LinkedIn to your blog—and ensure each interaction naturally leads to the next step. This approach keeps your audience engaged and moving closer to making a purchase.
  • Avoid Common Mistakes: Avoid the trap of thinking you need to be everywhere online. Mark’s focus on quality over quantity helps you refine your lead generation efforts, ensuring you’re reaching people in meaningful, impactful ways.

What Will You Gain?
By tuning in, you’ll gain a practical understanding of lead generation that feels authentic and achievable, without overwhelming your budget or time. Mark’s actionable steps and his signature “TAD Takeaway” will help you set up a lead generation system that not only attracts new customers but builds trust and loyalty for long-term growth.
TAD Takeaway: Map out your lead generation journey by listing all the touchpoints where customers can connect with your business. This exercise gives you a clear visual of your sales funnel, helping you see where potential leads might need a nudge to reach out or make a purchase.
If you’re ready to take a genuine, effective approach to lead generation, this episode is a must-listen!

Connect with the Host - Mark A Preston:
Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked
This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk

  continue reading

22 эпизодов

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