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The Insane Opportunities of Micro-Influencer Marketing for Small Businesses

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Manage episode 443922382 series 3588292
Контент предоставлен Mark A Preston. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mark A Preston или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

In this episode of the Talk About Digital Podcast, host Mark A Preston dives into the world of influencer marketing and uncovers how small and medium-sized businesses (SMEs) can leverage this powerful tool to attract new customers and grow their brand—without breaking the bank. Whether you’re a small business owner who’s never ventured into influencer marketing or you're looking for ways to optimise your strategy, this episode is packed with valuable insights that will transform how you approach influencer partnerships.
Mark begins by challenging the common misconception that influencer marketing is only for big brands with huge budgets. He explains why working with high-profile influencers isn’t always the most effective route for small businesses and highlights the immense potential of micro-influencers. These influencers, with smaller but highly engaged audiences, offer better alignment with local businesses and are more likely to help you build meaningful connections with your target audience.
Key Insights for Small Business Owners:

  • Understanding Micro-Influencers: Learn how micro-influencers, who already have your ideal customer base, can be the secret to fast-tracking your growth. Mark explains why this targeted approach yields better results than partnering with major celebrities and high-profile figures.
  • Budget-Friendly Influencer Marketing: Think influencer marketing is expensive? Think again. Mark discusses how to collaborate with local influencers in ways that won’t cost your business a fortune but will deliver substantial value, such as offering free products or services in exchange for content creation.
  • Finding the Right Influencers: Not sure where to start? Mark shares actionable tips for finding the right influencers to work with, including how to use powerful tools like SparkToro to identify individuals who are already reaching your target audience.
  • Building Strong Partnerships: This episode explores how to approach potential influencers and create partnerships that benefit both parties. Mark explains how a well-crafted influencer collaboration can amplify your brand’s reach and establish credibility within your community.

What Will You Gain by Listening?

  • Boost Customer Growth: Discover how to harness influencer marketing as an effective, low-cost strategy for attracting new customers and increasing sales.
  • Practical, Actionable Advice: Mark offers step-by-step guidance on how to research, approach, and collaborate with the right influencers, making this episode a must-listen for SMEs looking to dip their toes into influencer marketing without getting overwhelmed.
  • Increase Brand Awareness: Whether you're a restaurant owner, retail shop, or service provider, you'll walk away with a clear understanding of how local influencers can help you build brand recognition and get your business in front of the right people.

Mark wraps up the episode with his signature "TAD Takeaway"—a golden nugget of advice you can implement right away. This week’s TAD Takeaway is all about using SparkToro to find micro-influencers who have already built your ideal audienc

Connect with the Host - Mark A Preston:
Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked
This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk

  continue reading

22 эпизодов

Artwork
iconПоделиться
 
Manage episode 443922382 series 3588292
Контент предоставлен Mark A Preston. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mark A Preston или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

In this episode of the Talk About Digital Podcast, host Mark A Preston dives into the world of influencer marketing and uncovers how small and medium-sized businesses (SMEs) can leverage this powerful tool to attract new customers and grow their brand—without breaking the bank. Whether you’re a small business owner who’s never ventured into influencer marketing or you're looking for ways to optimise your strategy, this episode is packed with valuable insights that will transform how you approach influencer partnerships.
Mark begins by challenging the common misconception that influencer marketing is only for big brands with huge budgets. He explains why working with high-profile influencers isn’t always the most effective route for small businesses and highlights the immense potential of micro-influencers. These influencers, with smaller but highly engaged audiences, offer better alignment with local businesses and are more likely to help you build meaningful connections with your target audience.
Key Insights for Small Business Owners:

  • Understanding Micro-Influencers: Learn how micro-influencers, who already have your ideal customer base, can be the secret to fast-tracking your growth. Mark explains why this targeted approach yields better results than partnering with major celebrities and high-profile figures.
  • Budget-Friendly Influencer Marketing: Think influencer marketing is expensive? Think again. Mark discusses how to collaborate with local influencers in ways that won’t cost your business a fortune but will deliver substantial value, such as offering free products or services in exchange for content creation.
  • Finding the Right Influencers: Not sure where to start? Mark shares actionable tips for finding the right influencers to work with, including how to use powerful tools like SparkToro to identify individuals who are already reaching your target audience.
  • Building Strong Partnerships: This episode explores how to approach potential influencers and create partnerships that benefit both parties. Mark explains how a well-crafted influencer collaboration can amplify your brand’s reach and establish credibility within your community.

What Will You Gain by Listening?

  • Boost Customer Growth: Discover how to harness influencer marketing as an effective, low-cost strategy for attracting new customers and increasing sales.
  • Practical, Actionable Advice: Mark offers step-by-step guidance on how to research, approach, and collaborate with the right influencers, making this episode a must-listen for SMEs looking to dip their toes into influencer marketing without getting overwhelmed.
  • Increase Brand Awareness: Whether you're a restaurant owner, retail shop, or service provider, you'll walk away with a clear understanding of how local influencers can help you build brand recognition and get your business in front of the right people.

Mark wraps up the episode with his signature "TAD Takeaway"—a golden nugget of advice you can implement right away. This week’s TAD Takeaway is all about using SparkToro to find micro-influencers who have already built your ideal audienc

Connect with the Host - Mark A Preston:
Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked
This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk

  continue reading

22 эпизодов

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