183 ⎸ Keys to Growth & Pricing with Ryan Lazanis

The Ambitious Bookkeeper Podcast

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In this interview episode, I chat with Ryan Lazanis from FutureFirm about growth strategies and pricing tips to help streamline your firm. Whether you're just getting started or looking to scale, Ryan shares some golden nuggets on navigating the world of accounting business with ease and purpose.

In this episode you’ll hear:

• Ryan’s journey from starting Zen Accounting to selling it and then launching FutureFirm
• cool ways to get clients
• how to communicate pricing increases without annoying your clients
• tips on content creation
• the importance of having a community to bounce ideas off

Resources mentioned in this episode:

• Future Firm Newsletter
• Future Firm Accounting Podcast
• Future Firm Accelerate (membership)
• Neil Patel

Meet Ryan

Ryan Lazanis, CPA founded Xen Accounting, a 100% cloud-based accounting firm, in 2013. Following its acquisition in 2018, Ryan started Future Firm which provides coaching, community and training to help accountants quickly scale a systematic firm of their own that improves their lifestyle. Ryan currently educates close to 10,000 firm leaders globally via his free weekly newsletter and coaches hundreds of successful accounting firms through his Future Firm Accelerate online coaching program.

Connect with Ryan

💼 LinkedIn: https://www.linkedin.com/in/ryanlazanis/

🗞️ Newsletter: https://futurefirm.co/newsletter/

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Podcast Publishing Tools we use:

• Podcast Editing: Sabr Media LLC
• Descript (affiliate link)
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Разделы

1. Introduction (00:00:00)

2. The Importance of Consistency in Digital Marketing (00:05:04)

3. Ryan's Background and Journey with Zen Accounting (00:06:36)

4. The Birth of FutureFirm (00:07:43)

5. Marketing Strategies and Client Acquisition (00:12:44)

6. The Power of Purpose and Passion (00:19:25)

7. Podcasting and Content Creation Tips (00:21:45)

8. Effective Pricing Strategies (00:27:24)

9. FutureFirm Accelerate Community (00:33:47)

10. Conclusion and Contact Information (00:36:29)