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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Awakening by Kate Chopin
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Контент предоставлен Loyal Books. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Loyal Books или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This book opens with a young wife and mother, vacationing at a resort in the Gulf of Mexico with her husband and children. The resort is run by an elderly Frenchwoman, who manages the place along with her two sons. The young wife and one of the sons develop a deep and passionate attachment to each other, with devastating effects on both families and their circle of friends. When Kate Chopin's 1899 novel The Awakening, originally titled A Solitary Soul, was first released, it evoked a storm of controversy. Though it was not actually banned, it received public censure across the United States. It was considered immoral and subversive, dangerous to the moral well being of “innocent” women and too frank in its depiction of female desires and physical needs. It challenged the existing gender roles and created a hitherto unrecognized space for a woman's requirement for self fulfillment, something which was seen as inflammatory and ruinous to society in general. Kate Chopin (formerly Katherine O'Flaherty) was an American short story writer and novelist who explored the landscape of New Orleans culture and the female mind. Brought up in a privileged background in St. Louis, she married Oscar Chopin, a wealthy French-Creole plantation owner and became a prominent member of St. Louis society. Her husband's financial troubles led them to leave the plantation and move to provincial Cloutierville, Louisiana, where Oscar owned a small estate. Following his sudden death, Kate and their six children moved back to St. Louis where she began writing in 1889. The Awakening was her second and last novel, and evoked a great sense of outrage in conservative Missouri, where the feminist movement which was sweeping America was completely absent at the time. Chopin was hurt and mystified by this reaction and almost abandoned her writing career after this. The Awakening is a deeply sensitive and insightful portrait of a woman and her conflicts. Many scholars have traced the origins of The Awakening to an affair that Kate Chopin herself had with a married neighbor following Oscar's death. Readers will immediately identify with the questions and dilemmas raised in the book and it seems strangely contemporary today. Kate Chopin's writing style, with its rich imagery, full of local atmosphere and color, her compassion and the frank and fearless way in which she discusses the hitherto unexplored landscape of a woman's mind are what make The Awakening a book that marked a shift in the moral universe of the time. Today The Awakening is hailed as an early and a vivid portrayal of female independence, besides being itself an absorbing read.
…
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8 эпизодов
Отметить все как (не)прослушанные ...
Manage series 3029930
Контент предоставлен Loyal Books. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Loyal Books или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This book opens with a young wife and mother, vacationing at a resort in the Gulf of Mexico with her husband and children. The resort is run by an elderly Frenchwoman, who manages the place along with her two sons. The young wife and one of the sons develop a deep and passionate attachment to each other, with devastating effects on both families and their circle of friends. When Kate Chopin's 1899 novel The Awakening, originally titled A Solitary Soul, was first released, it evoked a storm of controversy. Though it was not actually banned, it received public censure across the United States. It was considered immoral and subversive, dangerous to the moral well being of “innocent” women and too frank in its depiction of female desires and physical needs. It challenged the existing gender roles and created a hitherto unrecognized space for a woman's requirement for self fulfillment, something which was seen as inflammatory and ruinous to society in general. Kate Chopin (formerly Katherine O'Flaherty) was an American short story writer and novelist who explored the landscape of New Orleans culture and the female mind. Brought up in a privileged background in St. Louis, she married Oscar Chopin, a wealthy French-Creole plantation owner and became a prominent member of St. Louis society. Her husband's financial troubles led them to leave the plantation and move to provincial Cloutierville, Louisiana, where Oscar owned a small estate. Following his sudden death, Kate and their six children moved back to St. Louis where she began writing in 1889. The Awakening was her second and last novel, and evoked a great sense of outrage in conservative Missouri, where the feminist movement which was sweeping America was completely absent at the time. Chopin was hurt and mystified by this reaction and almost abandoned her writing career after this. The Awakening is a deeply sensitive and insightful portrait of a woman and her conflicts. Many scholars have traced the origins of The Awakening to an affair that Kate Chopin herself had with a married neighbor following Oscar's death. Readers will immediately identify with the questions and dilemmas raised in the book and it seems strangely contemporary today. Kate Chopin's writing style, with its rich imagery, full of local atmosphere and color, her compassion and the frank and fearless way in which she discusses the hitherto unexplored landscape of a woman's mind are what make The Awakening a book that marked a shift in the moral universe of the time. Today The Awakening is hailed as an early and a vivid portrayal of female independence, besides being itself an absorbing read.
…
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8 эпизодов
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×More great books at LoyalBooks.com
More great books at LoyalBooks.com
More great books at LoyalBooks.com
More great books at LoyalBooks.com
More great books at LoyalBooks.com
More great books at LoyalBooks.com
More great books at LoyalBooks.com
More great books at LoyalBooks.com
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