"Playing with Platforms" with Chuck Monn, CCO at R&R Partners

The Bad Pod, An Advertising Podcast

Happy New Year, we hope you've had a fantastic holiday filled with much deserved rest, good food, and even better company.
We're starting 2025 with strong with TBWA veteran-turned-indy CCO Chuck Monn.
Among many things, he takes us into the mind of an award-winning creative director who touched cultural pillars like the Olympics, Visa, and Apple. He leaves brands more memorable than he found them, and has shaped iconic work like 'Mac vs PC' and 'Shot on iPhone'.
Our top 5 moments:

"You're not making ads, you're making communication that helps you understand how an iPhone works."
"The way it started having a life of its own, and expanding to mean how people see the world through Apple products, was such a powerful reminder of the importance of platforms and brands. Building something that people can play with and make bigger."
"These people would fly out to where their billboard was... there was one woman who had never been on a plane before who flew out to be in front of her billboard in Times Square... it was a heart-warming, lovely connection between the brand and the people who make it."
"Between Chiat and MAL, I was between those two places for 25 years... after 15 years working on Apple, I just needed a break. I have two kids... I just needed for the first time to just be dad. That was really important."
"My first job in Chiat I took off for like 7 hours because I was working on a pitch at 3 in the morning and started at Chiat at 9 the next day.

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