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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas
Manage episode 347379822 series 2941560
Контент предоставлен Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Welcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.
As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.
Anyway, do take a listen to this short solo episode and do let me know what you think.
The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities
Resource
As mentioned in the episode I've created the following:
Ways you can support this show
If you like this show don’t forget that you can help me to spread the work by
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
- Your support is much appreciated and helps more people to get to hear our interviews
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
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